Now that we have covered the approach you are going to admit his announcements let to us hechar a glance the “aspects of the approach”. These are really the subdivisions that needed a place to live, but do not say any person.
- Tone and personality:
You must make a decision on his referring announcement his tone and personality. What attitude of disposición/de the behavior/or character/is going to be most effective?
Now the tone is the hidden current of its announcement or humor. The personality is the maquillaje of the character of the announcement. It is important to think of this because some publicists do not pay attention to him and when they throw of assemble (picture, copy, etc) the announcement do not project any thing.
For example to think about the line of the capturador that is, “estimated great delivery great results.” Hmm? Hardly because the social money cannot solve all the evils, the great budgets do not create the inventive publicity automatically. Often we have seen an enormous budget plus a rotten idea = an enormous lack. However, there are the times at which we see a small budget plus an idea of first order = wonderful success. Prepare itself they make to do it and still they make fantastic.
- To break the limits.
If you have a small announcement, demonstrating that you are better than the space than you are inside. To remember that the perspective does not take care of on the size of the announcement, he only takes care of on which you are doing for him.
- To give return to the adversity in advantage.
If his client insists on demonstrating marmotas in his announcement of the jewelry shop, to be the best announcement from the jewelry shop of marmota never. You will secure the points for the originality, and because he is “zag” you will secure probably results.
- Use which is already available.
Before you pass much in the photos and the illustrations, to watch around what you have lie. He is free.
- Can the approach work?
Not to discourage the free form that thinks, but him must reject the approaches that demand too much BLT (estimated, work, and time). In place, to elaborate the announcements that require their talent and nonmonths and dollars.
- The frugalidad him makes opportune.
The more small it is the production budget, the more soon his announcement can obtain in the market. This one is the “empirical rule.” The reason is because you are not trusting other resources. Therefore, to loosen its announcements of costs and of moving quickly.
This is of merit because if the economic situations change (y) suddenly, you can respond quickly with a new message of the announcement that treats the new economy. You can now be that she decides to say, “more than ever, she pays to use our product.” You will leave again to his competitors in the dust they tie because them to the expensive announcements and the long schedules of the production.
- To watch its language.
The majority of people does not realize the energy that races in language. A phrase used badly can upset to millares of people, so to maintain the antennas to him ascending and to use its judgment.
For example, not to use anything at the expense of certain group. This will offend people. In place, to demonstrate that an announcement can obtain to results of accounts of readers and a smile all of them.
Not to do diversion to us of the perspective in “as soon as they are teasing” way. He is not paying much attention to his announcement, so he will not secure the subtle shades of his I devise only enough - to be insulted.
If you can follow these hints you you must be able to solve “an exceptional” announcement for same you or client. Hecharemos a glance the next week the manipulation of means.
